We have successfully completed a research work and have been able to create a comprehensive database of the leading companies and leading corporate decision makers / management staff in Nigeria.  

The research focuses on the high networth, upper class and upper middle class individuals in the corporate world; we refer to the chief executive officers, chief operating officers, chief finance officers, chief compliance officer, executive directors, non-executive directors, executive chairmen, co-founders, partners, managing partners, company secretaries, general managers, senior managers, managers, consultants, human resources managers, departmental heads and other strategic head of units. These are financially buoyant individuals that earn over Five Hundred and Fifty Billion Naira (N550,000,000,000) as personal income annually with a total net worth of over One Hundred and Forty Five Billion Dollars ($145billion).

In line with the pareto principle of 80:20, we identified the 20% or leading companies in Nigeria that provides or contributes 80% of the income in the Nigeria economy. These companies cut across various sectors such as: the multinationals, conglomerates, oil & gas, property & real estate, manufacturing, engineering, educational, insurance, investment banking, private equity, FCMG, agricultural, telecommunications, consulting, human resources, advertising, information technology, finance houses, banking, solid minerals, maritime, haulage, transportation, among other sectors.

Instagram is so huge because it is a platform for building a social network that connects people solely through visual elements, so it is a powerful way to capture and sustain attentions.

You might only be ignoring millions of potential customers by not joining this powerful social media platform. Take the tips you learned here and use them to start building your Instagram presence.

Your bottom line will be glad that you did.

1. It Helps To Connect and Effectively Engage With Customers

While most people think about sites like Facebook and Twitter when it comes to connecting with fans and engaging with customers online — you may be surprised to hear that Instagram has one of the most active and engaged user base.

 Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through the conversations you are able to initiate. You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new project and see if they have any input. 

What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? The fact is that people like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.

2. It Helps To Update People On Your Latest Offers and Promotions.

You can timely share photo updates about your business by sharing the latest activities or events that are happening in your business, such as: sales, product promotions and new collections. You can boost your sales with the use of popular hashtags like #sale #business #product. The use of hashtags will make it easier to find your campaign by users on Instagram.

3. It Helps To Generate Sales

Visual platforms like Instagram are doing more than just generating engagement, they are also driving sales. Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable with the use of Instagram.

Be careful not to fill your feed with product photos with the same caption asking people to “buy now” or “shop online.” Instead, look for creative ways to display your products and let your images speak for themselves.

4. Instagram Offers Ads.

Similar to Facebook, business accounts on Instagram have the option of paying to promote their content. This practice is very beneficial, especially considering the statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.

Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests. Businesses can also include links in their promoted posts, enabling users to click to learn more about them. Businesses are also able to feature ads in their stories.

5. It Helps To Reach New Audiences

Instagram makes it easy to discover new photos, new people, and new businesses. One of the ways that people discover new content on Instagram is through hashtags. Similar to other social platforms, when someone includes a hashtag in a post on Instagram, a link is created and you can view all of the photos that have been shared using that hashtag.

You can also use hashtags to pro-actively find potential customers.

Why do you want to waste your time, energy and money looking around for sales leads and potential customers on the street of Lagos, when we already have a comprehensive list of people and companies that desired your products or services?

We have hundreds of thousands companies contacts that will be relevant to your business and career growth in our database.

The contacts cut across all locations in Lagos – Lekki, Victoria Island, Ikoyi, Ajah, Lagos Island, Surulere, Ikeja, Ilupeju, Apapa, Festac, Yaba, and other part of Lagos. The businesses of these companies covers all sectors – manufacturing, fmcg, catering, banking, insurance, fashion, imports/exports, accounting, consulting, architecture, telecommunication, real estate, oil & gas, information technology, security, furniture, schools, hospitals, law firms, bookshops, event management, among others.

TOBI ODUKOYA, LATE PST BIMBO ODUKOYA’S DAUGHTER, BAGS PhD AT AGE 27

Oluwatobi Deborah Odukoya, the last daughter of Late Pastor Bimbo Odukoya,  has become one of the youngest PhD holders in Nigeria. Her lovely sister, Tolu, shared this news on one of her social media page.

FASHOLA: POWER SECTOR PRIVATISATION WON’T BE REVOKED

The minister of power, works and housing, Mr. Babatunde Fashola has given assurance to the power sector operators as regard the privatisation that took placed in the sector in the last regime. He said “Cancellation of the exercise will only send a negative message to prospective investors in the country’s power sector. If we revoke it, investors will leave the country and would even tell others that Nigeria is not a reliable destination for investment.” This statement was said at the policy dialogue on the power sector, organised by the Lagos Chamber of Commerce and Industry (LCCI).

HIERARCHY IN THE ANIMAL FARM

George Orwell wrote the book Animal Farm and he satirically created an Animal Farm Hierarchy in the book. He used the hierarchy to distinguish and showcase POWER. He opined that Animal Farm Hierarchy represents a Class System, Differentiation and Discrimination in the society. He further classified the hierarchy into four:

The Napoleon,

The Pigs,

The Dogs and

The Other Animals.

Telcoms Satellite Television (TSTV) will enter the Nigeria market on 1^st October, 2017. TSTV is owned by ABS (ABS is majority owned by the Permira funds).

TSTV promises to offer Nigerians complementary internet capacity, smart home, ability to pause subscriptions for a record seven days every month, video calls and in-built 500GB hard drive inside the Set Top Box (STB) for content storage, Video on Demand services as well as the regular uninterrupted clean world class contents available 24 hours every day. It has over 200 channels and you can watch live matches like UEFA Champions League, Europa League and more.

1.     King Henry VII of England officially declared February 14 the holiday of St. Valentine’s Day, in the year 1537.

2.    Richard Barrow Cadbury (son of John Cadbury, founder of CADBURY) produced the first box of

As we continue to add values and create platforms for companies to do businesses together through Business Directories, we have been able to establish that over ninety five percent (95%) of top companies in Nigeria have presence in Lagos State. In the course of this finding, we realized that most stakeholders (such as entrepreneurs, directors, researchers, consultants, practitioners, marketers, among others) in the Lagos market space are aware of this finding but do not know the specific companies that constitute the top companies in the state.

We have hereby classified most of these companies as ‘Top 5,000 Companies To Do Businesses in Lagos’’; with the addresses, emails, websites, phone numbers, contact persons, type of businesses and name of companies clearly stated. The companies in Lagos State were classified into about 100 sectors or industries, such as:

The Year 2015 is noted as a remarkable year in the history of Nigeria economically and politically. Apart from the political gains and losses that will characterize the events in the year, a lot of shrewd entrepreneurs and smart business executives will profit in it economically, while gullible and uninformed entities might be the losers. Where the livid minded are panicking about uncertainty and risk, those that understand the Nigerian business environment will flourish in abundance and smile to the bank.

As a result of various tough talks, threats and intimidating news in the media and in public domain, a lot of Nigerians are confuse on the kind of business that will yield the best returns within a short while and compared to the preceding year. Putting this into consideration and to help people make inform decision, our team of business consultants have identified some businesses/industries that will most likely succeed in the year (2015) under review.

The Top Businesses or Industries That Will Succeed or Boom in Nigeria in 2015 are:

– Travelling Agencies
– Apps Developers
– Airline Providers
– Printing Press
– Law Firms
– Farming / Agricultural Companies
– Media Houses
– Importers
– Microfinance Banks
– Hoteliers
– FMCG Producers/Importers
– Supermarkets / Variety Stores
– Content Management
– Security Firms
– Training Firms
– Entertainment Practitioners
– Advertising Firms
– Public Relation Firms

To know more on why entrepreneurs in these sectors will be successful in 2015, kindly contact:
‘Dele Gbolade on 08188531733 or write to: dele@delesdiary.com.