Instagram is so huge because it
is a platform for building a social network that connects people solely through
visual elements, so it is a powerful way to capture and sustain attentions.
You might only be ignoring
millions of potential customers by not joining this powerful social media
platform. Take the tips you learned here and use them to start building your
Instagram presence.
Your bottom line will be glad that
you did.
1. It Helps To Connect and Effectively Engage With Customers
While most people think about sites
like Facebook and Twitter when it comes to connecting with fans and engaging
with customers online — you may be surprised to hear that Instagram has one of
the most active and engaged user base.
Instagram is the perfect platform to connect
with customers, listen to their feedback, and build relationships through the
conversations you are able to initiate. You can share a photo of a new product
and ask people what they think, or give them a sneak peek of a new project and
see if they have any input.
What is better than having
customers know you exist? How about the opportunity to engage with them on a
daily basis? The fact is that people like to make their opinions known,
especially if they like something, and Instagram is a platform for users to
like, comment on and share their favorite posts. The more likes and comments
you get, the more visible your company becomes. You can get more likes by
taking high-quality photos, using local hashtags and partnering with other
brands.
2. It Helps To Update People On Your Latest Offers and Promotions.
You can timely share photo updates
about your business by sharing the latest activities or events that are
happening in your business, such as: sales, product promotions and new
collections. You can boost your sales with the use of popular hashtags like #sale
#business #product. The use of hashtags will make it easier to find your
campaign by users on Instagram.
3. It Helps To Generate Sales
Visual platforms like Instagram
are doing more than just generating engagement, they are also driving sales. Creating
professional-looking images to promote your products and highlight your
services has never been easier or more affordable with the use of Instagram.
Be careful not to fill your feed
with product photos with the same caption asking people to “buy now” or “shop
online.” Instead, look for creative ways to display your products and let your
images speak for themselves.
4. Instagram Offers Ads.
Similar to Facebook, business
accounts on Instagram have the option of paying to promote their content. This
practice is very beneficial, especially considering the statistics that
demonstrate how receptive Instagram’s audience is to these types of
advertisements.
Another benefit to advertising on
Instagram is that the ads are capable of being highly targeted based on a
user’s location, age, gender or interests. Businesses can also include links in
their promoted posts, enabling users to click to learn more about them. Businesses
are also able to feature ads in their stories.
5. It Helps To Reach New Audiences
Instagram makes it easy to
discover new photos, new people, and new businesses. One of the ways that
people discover new content on Instagram is through hashtags. Similar to other
social platforms, when someone includes a hashtag in a post on Instagram, a
link is created and you can view all of the photos that have been shared using
that hashtag.
You can also use hashtags to
pro-actively find potential customers.
