Instagram is so huge because it is a platform for building a social network that connects people solely through visual elements, so it is a powerful way to capture and sustain attentions.

You might only be ignoring millions of potential customers by not joining this powerful social media platform. Take the tips you learned here and use them to start building your Instagram presence.

Your bottom line will be glad that you did.

1. It Helps To Connect and Effectively Engage With Customers

While most people think about sites like Facebook and Twitter when it comes to connecting with fans and engaging with customers online — you may be surprised to hear that Instagram has one of the most active and engaged user base.

 Instagram is the perfect platform to connect with customers, listen to their feedback, and build relationships through the conversations you are able to initiate. You can share a photo of a new product and ask people what they think, or give them a sneak peek of a new project and see if they have any input. 

What is better than having customers know you exist? How about the opportunity to engage with them on a daily basis? The fact is that people like to make their opinions known, especially if they like something, and Instagram is a platform for users to like, comment on and share their favorite posts. The more likes and comments you get, the more visible your company becomes. You can get more likes by taking high-quality photos, using local hashtags and partnering with other brands.

2. It Helps To Update People On Your Latest Offers and Promotions.

You can timely share photo updates about your business by sharing the latest activities or events that are happening in your business, such as: sales, product promotions and new collections. You can boost your sales with the use of popular hashtags like #sale #business #product. The use of hashtags will make it easier to find your campaign by users on Instagram.

3. It Helps To Generate Sales

Visual platforms like Instagram are doing more than just generating engagement, they are also driving sales. Creating professional-looking images to promote your products and highlight your services has never been easier or more affordable with the use of Instagram.

Be careful not to fill your feed with product photos with the same caption asking people to “buy now” or “shop online.” Instead, look for creative ways to display your products and let your images speak for themselves.

4. Instagram Offers Ads.

Similar to Facebook, business accounts on Instagram have the option of paying to promote their content. This practice is very beneficial, especially considering the statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.

Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests. Businesses can also include links in their promoted posts, enabling users to click to learn more about them. Businesses are also able to feature ads in their stories.

5. It Helps To Reach New Audiences

Instagram makes it easy to discover new photos, new people, and new businesses. One of the ways that people discover new content on Instagram is through hashtags. Similar to other social platforms, when someone includes a hashtag in a post on Instagram, a link is created and you can view all of the photos that have been shared using that hashtag.

You can also use hashtags to pro-actively find potential customers.